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Beer ads were missing from Amazon's 'Thursday Night Football' game broadcasts.

Turns out, they're banned.


By: Britney Nguyen - September 24, 2022


Eagle-eyed viewers of Amazon's first "Thursday Night Football" broadcast might have noticed something felt different as the game cut to commercials — there weren't any beer ads, as Bloomberg first noted.


That's because, according to Amazon's advertising guidelines, the company prohibits ads selling or promoting alcoholic beverages and booze companies.


"Per our prohibited content policy, ad content must not encourage, glamorize or depict excessive consumption of alcohol," Amazon's advertising policy says.


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