Strategic alignment to enhance brand's cannabis and hemp-infused beverage offerings
PRNewswire/Los Angeles, Oct. 18, 2022
Leisuretown, a California-based beverage company with a line of cannabis (THC)-infused social seltzers and CBD-infused sunny seltzers, is excited to announce a strategic partnership with comedian, television and podcast host, six-time New York Times best-selling author and advocate Chelsea Handler.
Handler has aligned with Leisuretown to promote, develop and introduce new offerings within its beverage portfolio that features refreshing, low sugar, low carb seltzers that go down easy with intoxicatingly delicious flavor profiles and mood-boosting proprietary formulations.
"I am always looking for ways to minimize my alcohol consumption with healthier options and Leisuretown offers a delicious, low caloric, low sugar option," said Handler. "I am looking to operate at my highest level, and I have finally found a brand that I believe can take my wellness to the next level."
From her endless wit to her entrepreneurial spirit, Handler aligns perfectly with Leisuretown's mission of bringing everyone more sunny days.
"Non alcoholic drinks are on the rise and the cannabis drink category is growing," said Andrew Hagstrom, the newly appointed CEO of Leisuretown and former Head of Global Partnerships at Weedmaps. "Our product allows consumers an alternative format to partake in THC without smoking or vaping."
Created by serial entrepreneur & Executive Chairman Josh Held -- Leisuretown's purpose-built ecosystem is also backed by a crew of celebrities including entrepreneur and pro skateboarder Rob Dyrdek; prominent DJ and producer Diplo; well-respected cannabis supply chain group HERBL; and of course, Handler.